Kia Puāwai is a programme designed to improve employment outcomes in South Auckland by bringing unemployed local people into the Council's contact centre workforce. Kia Puāwai offers not just a job, but the prospect of a career. It has provided life-changing opportunities for graduates, is a reliable source of motivated staff for the contact centre, and has sustainable benefits for South Auckland.

It is a great example of identifying the needs of a particular demographic in the community, and targeting services to improve their social and economic well-being outcomes.